Meta’s New Ad Policy Cracks Down on Fraudulent iGaming Ads Worldwide
The change follows complaints from regulators and Canadian lottery corporations, who highlighted a rise in deceptive ads mimicking official branding or promoting unlicensed casinos. These ads often targeted vulnerable users, directing them to platforms that collected personal and financial information under the guise of bonuses or free-spin offers.
Meta’s revised guidelines now mandate proof of licensing, stronger age-gating, and a complete ban on advertisements aimed at underage audiences. Additionally, sweepstakes casinos — previously operating in a gray zone — must comply with stricter disclosure rules, as Meta no longer classifies them as harmless “social games.”
The updated policy is expected to reshape gambling advertising across major social networks. Legitimate operators will likely benefit from reduced competition and greater consumer trust, while affiliate marketers may need to overhaul their promotion strategies to avoid account bans or ad-rejection penalties. Over time, these changes could elevate industry standards, reduce fraud exposure, and shift user acquisition toward more compliant, transparent channels.
