Better Business Bureau Reports Surge in Online Gaming Complaints

The surge in complaints highlights fundamental risks in the current online gaming ecosystem: players often cannot distinguish between regulated operators and unlicensed sites, exposing them to financial harm and undermining the integrity of the regulated market. The BBB emphasises that consumers should transact only with licensed operators and calls for stronger enforcement actions.

From an industry‑perspective, such reputational risks could hamper the growth of legal online gaming, increase regulatory scrutiny and raise the cost of compliance. Operators may need to invest more heavily in transparency, player education and customer support to rebuild trust in regulated channels.

Looking ahead, the expansion of licensed iGaming in the U.S. may hinge not just on market access but also on how well the industry addresses consumer‑safety issues — failure could push more players toward the black market, where protections are far weaker.