High Roller Launches Prediction Market Platform in the US

High Roller Technologies has officially launched ROLR, a US prediction market platform that allows eligible users to trade contracts tied to future events. The company expects the new business to begin generating revenue during the fourth quarter of 2026.

The platform operates in partnership with Crypto.com Derivatives North America. Its launch follows an invitation-only beta that began on September 15, with ROLR now available through desktop and mobile web browsers. Dedicated iOS and Android applications are expected to follow, subject to approval from app stores.

Investors reacted positively to the launch, sending High Roller shares up more than 13% on Wednesday. Trading volume on the platform was already running at more than twice its daily average, according to the company.

High Roller, a Las Vegas-based online gaming operator, is looking to expand beyond its existing casino business and establish a presence in the growing event-contracts market. The company believes its digital audiences and previous media acquisitions could help it attract customers.

Although management has not disclosed a specific revenue target for ROLR, the launch represents a significant step in the company's growth strategy. Its performance over the coming months will show whether the platform can establish itself in an increasingly competitive US prediction market sector.